Financial crisis has revealed its secret to building a successful business.

The big economies are slowly coming out of the shadow created by the financial crisis.

Warren Buffet said once "Only when the tide goes out do you discover who's been swimming naked."

American economy is slowly speeding up, and we can see how small businesses are blooming again.

The big guns, bog corporations, large businesses, have mostly expanded during crisis, at the expense of the small ones.

A big lesson is hidden in this fact. 

Crisis, whether it is a financial one, or personal, concentrates ones attention on the fundamentally important aspects of life.

Buyers, who need to make choices between two firms that offer the same or very similar products, pressed by the need to economize, make their final decision based on trust. Just like in personal relationships.

Globally recognized brands, that have been online and offline for decades are known and trusted.

Their authority does not need to be checked or questioned. At least in the situations of making a final decision what to buy.

The smaller firms, with a limited budget and accountability, see how difficult it is to thrive when the times are rough. 

Authority, accountability, have very significant impact on buyers during financially difficult times.

What do they mean during the times of prosperity? Still a lot. As it transpires, people buy and visit those whom they like and trust.

Your customers trust you because of the value you give, that solves their problems.

To find out more about how to build business relationships, visit my blog, by clicking the link.